Stephen Ormandy discusses Dinosaur Designs lack of waste and their reintroduction of early collections refered to as Extinct

Panel Discussion: Damien Giurco and Helen Lewis

Industry guests and students at the seminar

Waste in the City Seminar:
The lively seminar and discussion that followed was chaired by Fiona Martin who managed to draw links together as they emerged during the presentations while keeping an eagle eye on the clock so that no one overran. Emma Synnott led the afternoon with a global perspective and one of the themes that ran through many of the presentations, that of the changing role of the consumer. As designers and consumers we were reminded that we have gone from an ethos of "waste not want not" through "the cautious consumer" to the "unthinking consumer" in less than a century with a devestating impact on our environment. Damien Giurco followed up on this with discussion of new links forming between industries where waste from one factory can become energy for another. Consumption and ironically, often a lack of it was a theme that Jo Kellock spoke about from a fashion industry perspective. A reminder that we must plan from the outset not just what happend to used goods, but the unsold ones which can be simply slashed and dumped as H+M were exposed as doing in New York earlier this year. One solution emerged in Stephen Ormandy's presentation when he described Dinosaur Design's Extinct collection of representing earlier collections which fans eagerly approach with a renewed sense of discovery. Helen Lewis revealed the good, the bad and the ugly of packaging with an ephasis on some of the positive steps being taken by both large and small companies from Target to the Gingerbread Folk biscuits in the Blue Mountains. In showing the compostable Target carrier bag and questioning its ability to carry heavy goods or to be reused she made a point that ran through the afternoon, that it is not always possible to provide a perfect solution to the issue of waste in the city, but we do have a responsability to try and continue to question and refine how we design and consume.

24th August 2010
Blackfriars Lecture Room, UTS
Chair: Fiona Martin, Manager, Sustainability + Compliance, UTS

2.00 – 2.10: Welcome and Introduction
2.10 – 2.30: Emma Synnott, Arup
2.30 – 2.50: Damien Giurco, Institute for Sustainable Futures, UTS
2.50 – 3.00: Discussion

3.00 – 3.15: Coffee

3.15 – 3.35: Jo Kellock, Executive Director, Council of Textile + Fashion Industries of Australia (TFIA)
3.35 – 3.55: Helen Lewis, Sustainable Packaging Alliance
3.55 – 4.15: Stephen Ormandy, Director, Dinosaur Designs
4.15 – 4.30: Discussion


Fiona Martin, Manager, Sustainability + Compliance, UTS

Fiona Martin is the Manager, Sustainability and Compliance at UTS, with responsibility for managing the university's Environmental Sustainability Initiative and ensuring that sustainability is integral to the construction activities associated with the implementation of the City Campus Master Plan. Fiona is an environmental engineer and has worked primarily in more technical industries such as construction, waste and electricity. She is particularly interested in the opportunities for designers to promote sustainability through informed materials selection and consideration of factors such as durability and timeless design.


City Strategies to Address Waste
Emma Synnott, Associate, Sustainability Group, Arup

Cities in Australia are increasingly grappling with how to best deal with waste. The twin curse of cheap goods and an abundance of land has resulted in a laissez-faire attitude towards production and consumption and how we deal with the waste stream. Now the underlying conditions are changing and this poses fresh dilemmas (and opportunities) to policy makers, local authorities and the waste industry alike.

In Sydney, there are already moves afoot to develop new technological approaches that turn waste into a resource. City systems can be better optimised to provide opportunities for waste avoidance, re-use, recycling, waste remanufacturing and lastly waste to energy solutions.

Emma Synnott is an international sustainability expert focused on sustainable cities. Before joining Arup in 2008, she spent over three years working for the Mayor of London and the London Sustainable Development Commission. She was instrumental in establishing the Commission for a Sustainable London 2012 and is currently leading work with the City of Sydney to develop a business case for an Alternative Waste Treatment Facility.

Industrial Ecology in the City
Dr Damien Giurco, Research Director, Institute for Sustainable Futures, UTS
Demand for resources continues to climb as more people, living in cities, use more things, over a longer life. The social and environmental impacts of these activities are not well accounted for, often affecting others, elsewhere. Efforts aimed at sustainable design and dematerialisation are yet to reverse this trend.
We must aim beyond ‘doing less bad’ to also ‘doing more good’. By this I mean, in addition to reducing the impacts of making materials we use, to using less materials for provide the services we require – we need to focus on activities that restore the health and productivity of our cities – green walls on all the old buildings to grow food and clean the air. A focus only on reducing impacts also leaves open the potential for a rebound effect....twenty years ago when mobile phones were the size of a brick, much material went into them, but few people owned one – now, whilst lighter they are ubiquitous and updated regularly.
How well do we value what we mine and what we throw away?
What role will waste in the city play within sustainable patterns of production and consumption?
The field of industrial ecology seeks to understand the operation of industrial systems that support our cities and their interaction with people and nature. It uses the ecological metaphor to explore better ways that such systems might operate. This presentation outlines how industrial ecology can inspire the use of waste as resources for a sustainable future.

Dr Damien Giurco is a Research Director at the Institute for Sustainable Futures, University of Technology, Sydney. He leads the ‘Resource Futures’ area of research where he works with a range of industry and government clients, spanning the minerals, energy and water sectors . His has a focus on linking foresight and scenarios approaches with industrial ecology and sustainable production and consumption. Currently he leads the UTS contribution to the Mineral Futures Collaboration Cluster. Prior to joining the Institute he lectured on Industrial Systems and Sustainability at the University of Sydney.

A Case of Waste – Designing a Solution
Jo Kellock, CEO,
Council of Textile + Fashion Industries of Australia (TFIA)

Today there is as much handling after delivery of garments into store as there is before. Discounted, discontinued, discarded, on sale, cleared, direct factory, liquidated, recycled, donated and dumped are becoming familiar words associated with fashion. At considerably reduced prices these products put enormous price pressure on legitimate retail markets. That means less time and resources for product development. And locks the industry into a fast fashion model and a race to the cheapest, easiest and quickest solutions.
A focus on designing solutions for reuse, remake and repair could well see a sustainable industry where a premium is paid for raw materials. What businesses are emerging in this end part of the supply chain and how does Australia compare to the EU market? Government and its agencies, industry bodies, educators, business owners and workers all have a role to play in creating a vibrant Australian industry. Where are the opportunities for the next generation and what do they need to look out for in creating a sustainable industry?
This presentation takes a provocative look at the Australian industry with some hard hitting facts. For instance Australia imports 98 million T shirts per annum - a 53% increase between 2003 and 2009. According to EU estimates approx 10% of TCF product ends in waste. So where do 9 million T shirts end up each year in Australia if they are not sold?
Good question, one that is often left to the charities to answer.

Jo Kellock leads TFIA the peak industry body. She oversees its strategic direction and liaising directly with local industry, Government and policy makers. She fulfills a number of industry roles in her position including Director of Manufacturing Skills Australia, Council Member of Standards Australia, Committee Member of Ethical Clothing Australia and most recently a Board Member of the newly formed Australian Design Alliance. Jo commenced her career in the textile and clothing industry in 1991 with the foundation of a fashion boutique. Since that time she has held a range of positions in the industry - business owner, fashion designer, educator, consultant and pre-production manager of a uniform company where she oversaw 2,000 styles and 66,000 SKUs. Her roles have always been executed with a strong focus on innovation, design management and process improvement. She is passionate about the sector embracing design as the solution to a sustainable industry.

Sustainable Packaging
Dr Helen Lewis, Founding Partner, Sustainable Packaging Alliance
Packaging has been regarded as an environmental problem since the 1960s when single use bottles and cans started to replace refillable bottles for beer and soft drinks. There is just as much concern today about resource use, waste and litter associated with packaging.
Many organisations around the world are trying to define ‘sustainable packaging’. The Sustainable Packaging Alliance’s definition is based on four principles. To support sustainable development, packaging needs to add value, use resources efficiently, minimise waste, and be safe for humans and the natural environment.
There are many examples of packaging designed to reduce environmental impacts. Some of these will be presented and critically reviewed within the context of the four sustainability principles.

Helen Lewis has worked in the environmental management field for over 20 years. She currently works as an environmental consultant specialising in the sustainable packaging design, product stewardship and environmental communication. Prior to this she was Director of the Centre for Design at RMIT University and a program manager at EcoRecycle Victoria. She has a Bachelor of Economics and a Masters of Environmental Science, and recently completed her doctorate on packaging stewardship. Helen is an Adjunct Professor with RMIT University and one of the founding partners of the Sustainable Packaging Alliance.

A History of Paying Attention
Stephen Ormandy, Director + Co-Founder, Dinosaur Designs
Stephen Ormandy, director and co-founder of Dinosaur Designs, will present his talk on the history of the company he helped found and how they have managed to keep waste to a minimum.
Dinosaur Designs create handcrafted jewellery and homewares inspired by nature and organic forms in our Strawberry Hills studio. Sustainability is at the very core of our business; the Dinosaur Designs team uses their innovation not only in our hand made creations, but also in our comprehensive approach to minimising the impact on the environment. Dinosaur Designs take responsibility for their carbon footprint and support a range of sustainable initiatives such as recycling paper, glass, aluminium and water; re-using packaging and leftover materials from production and by becoming more energy efficient. Dinosaur Designs only partner with suppliers with an environmental conscious.

Stephen Ormandy always had the answer to the question, “what do you want to do when you grow up?” 
Being creative is the only direction he has ever considered. Finally achieving his dream of attending art school, when, in 1983, he was accepted to study at The City Art Institute in Paddington.

After completing the bachelor degree specialising in painting and drawing, and adding a post graduate diploma, he hit the ground running with fellow students Louise Olsen and Liane Rossler, while in their final years they started the design company Dinosaur Designs. As all three studied painting and drawing, initially the main goal of this venture was to cover the rent and buy art materials. 

24 years later Dinosaur Designs has grown into one of Australia’s leading design companies with stores in Sydney, Melbourne and New York.